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The fifth "C", the Cost, is driven by the four "C"s above. To understand what drives the value of a diamond, one must first understand each of the four "C"s.
Carat The measure of the weight of the diamond. The larger the diamond the more costly because it is more rare in nature. Sadly this is often the only deciding factor many consider. While the size or weight matters, a larger flawed, off white, and misshape diamond will be of less value than one that has a better quality cut, clarity, and color while being smaller.

Cut can refer to the shape of the diamond, but the most important factor of cut is the precise mathematical proportions the diamond has been cut and polished to. No matter the shape, round, square (princess cut), marquise, pear shape, or other fancy shape, it is the precise proportions that give the diamond its greatest brilliance, fire, intensity and value. An Ideal cut diamond from Schlener Jewelry is your best choice.

SHAPES

Clarity is a measure of the inclusions (flaws) or "the lack of inclusions" in the diamond which occur naturally and are unique to each diamond. A diamond with no inclusions is both rare and more valuable.

Color refers to the subtle differences in the body color of the diamond with the lack of (or colorless) being the most exquisite and rare. Even a slightly yellow diamond will have a lesser value than a very white diamond.

However, on the other end of the color spectrum, rare diamonds of well defined colors are highly valued and are termed as FANCY colored diamonds. While genuine diamonds that have been radiated to induce color are of lesser value, they are still very colorful and can be nearly any shade of the rainbow.
SAMPLES OF FANCY COLOR DIAMONDS

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